Card Issuing – Product Management & Growth
- Manage the full lifecycle of card products (debit, credit and prepaid), including design, issuance, activation, renewals and replacements.
- Drive card acquisition, usage and retention across individual and business segments.
- Monitor card performance metrics such as activation rates, transaction volumes and revenue from card usage (POS, e-commerce).
- Work with product and IT teams to introduce enhancements and innovative features to the card portfolio.
- Ensure continuous availability and timely delivery of cards to customers through branch coordination.
Card Acquiring – Merchant Development & Channel Expansion
- Identify and onboard new merchants to the Bank’s acquiring ecosystem including POS terminals, e-commerce payment gateways and QR code payment solutions.
- Manage and grow the merchant portfolio by deepening relationships and maximizing transaction volumes.
- Support merchant setup, onboarding, training and post-implementation support to ensure seamless operations.
- Develop co-branded card initiatives, loyalty programs and strategic partnerships to expand card usage and visibility.
- Collaborate with business teams to promote merchant solutions as part of bundled offerings.
Client Relationship Management
- Act as the main contact for all card-related services and support for customers and merchants business.
- Assist branch teams in resolving card-related or merchant service issues.
- Build and maintain strong business relationships with key stakeholders, including card scheme providers (e.g. Visa, Mastercard) and fintech partners.
Marketing, Sales & Campaigns
- Develop and execute sales strategies and marketing campaigns to promote card issuance and increase transaction activity.
- Support reactivation campaigns for dormant cards and low-performing merchant terminals.
- Train front-line staff on card product features, sales techniques and benefits to improve sales performance.
- Drive adoption of digital card payments through awareness programs and user education.
Risk, Compliance & Security
- Ensure compliance with card scheme regulations, internal risk policies, and local regulatory guidelines for both card issuing and acquiring operations.
- Monitor fraud trends, card-related disputes and chargebacks coordinate with relevant teams to ensure timely resolution.
- Promote cardholder and merchant education on secure card usage and digital transaction best practices.
Reporting & Performance Monitoring
- Prepare and share regular reports on key KPIs, including card issuance, usage, revenue and merchant performance.
- Analyze trends in cardholder behavior and merchant activity to identify growth opportunities and performance gaps.
- Recommend data-driven improvements to enhance product performance and profitability.