The Marketing and Communications Officer will lead Anza’s efforts to enhance brand visibility, digital presence, and ecosystem engagement. This role involves developing and executing strategic marketing campaigns, producing high-quality content, and managing internal and external communications. The officer will also support entrepreneurs with branding and storytelling while playing a key role in strengthening ecosystem partnerships, documenting impact, and ensuring consistent, compelling

messaging across all platforms.

Marketing & Branding

● Develop and implement marketing strategies and campaigns that align with strategic goals.

● Ensure consistent and compelling brand messaging and visual identity across all communication channels and materials.

● Design and produce branded materials, including brochures, posters, and promotional assets.

● Lead the design, content development, and distribution of newsletters (NL).

● Coordinate the creation and timely publication of Annual Report (AR). Digital Communications

● Manage and grow  digital presence across social media platforms.

● Oversee website content management, updates, and performance analytics.

● Create engaging digital content—graphics, videos, blogs, and podcasts—to enhance visibility and engagement.

Public Relations & Ecosystem Engagement

● Draft and disseminate press releases, speeches, and media kits as required.

● Cultivate and maintain relationships with media, ecosystem partners, and other key stakeholders.

● Provide communication support for hosted and partner events, ensuring visibility, documentation, and stakeholder engagement.

● Engage with supported entrepreneurs to assess and improve their communication and visibility strategies.

Internal Communication & Documentation

● Collaborate with program teams to document success stories, case studies, and program impact from both Anza and its supported entrepreneurs.

● Support the preparation of presentations, donor reports, and internal communication materials.

Entrepreneur Support

● Offer tailored marketing and communication advisory to entrepreneurs within Anza’s programs.

● Guide entrepreneurs in developing branding, content strategies, and storytelling frameworks.

● Assist entrepreneurs in creating promotional materials and strengthening their digital presence.

Monitoring & Evaluation of Communication Activities

● Track and report on key communication performance indicators, including media reach and audience engagement.

● Collect and analyze feedback to refine and enhance communication strategies and outputs.

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a

related field.

• Minimum of 5 years of relevant experience in a similar role.

• Proficiency in digital communication tools and platforms (e.g., Canva, WordPress, MailChimp, Meta Suite).

• Excellent written and verbal communication skills in English and Swahili.

• Experience working in the nonprofit or social enterprise sector is an added advantage.

• Strong creativity, storytelling, and content creation capabilities.

• Creative and Innovative,

• Marketing & Digital Skills

• Communication Skills